People are so used to having messages, information, and products thrown at them every day that it’s easy to become numb to it all.
Guerrilla marketing wakes up your customers from drowning in traditional, mundane marketing tactics and uses fresh, creative ways which make a lasting impression!
Guerrilla marketing is a way to get your message inside the deepest part of your customer’s brain and wake them up from the droning buzz of mainstream marketing.
Create an emotional, interactive experience that will be hard to forget…
Customers think on autopilot, without being aware of it.
Customers’ purchasing decisions are primarily based on their subconscious, not their logic (Gerald Zaltman, Harvard Professor, 2018).
They are driven by unconscious urges, the biggest of which is emotion.
Emotion is what really drives the purchasing behaviors, and also, decision making in general.
As creative thinkers we have to think of new and exciting ways to grab people’s attention every day.
Sometimes it is by going big. Other times it is by going further. Occasionally it is by burning down that freaking box.
We are all about taking the customers by surprise, making an indelible, emotional impression and creating copious amounts of social buzz!!
